The Direction of Champions Complete Show Ring Nutrition

Appetite

Soundness

Show Ring Presence

The Direction of Champions

We Offer Animal Nutrition Supplements

Our veterinarian-developed patented supplements have been a staple in some of the best show barns in the country for over a decade. 

True North started when my own kids were showing, and I couldn't find supplements that performed up to my expectations or did what they were supposed to do. So, my kids and I went to work making supplements that did in our kitchen for our own livestock.

Today we've moved well past the kitchen, and we're privileged to watch our customers win at State Fairs, Majors, and National Shows.

From the beginning, we focused our supplements on three areas critical to your success.

• Appetite / Gut Health 

• Soundness / Joint Health 

• Great Skin and Hair

As we add complete show feeds to our product line-up rest assured that we remain 100% committed to making high-quality supplements that help you reach your goals no matter what brand of feed you choose.