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About True North Technologies
True North Technologies makes veterinarian-developed supplements and feeds for show pigs, show cattle, lambs and goats, plus immune and mineral support for feedyard cattle. Founded in 2007 by Dave Farnum, DVM. Animal nutrition products that do exactly what we promise.
We are based in Estherville, Iowa, and ship across the U.S.
How it started
When Dave “Doc” Farnum’s kids were showing lambs, he was feeding them a popular show supplement. Its label called for 2 to 4 ounces a day. A show lamb on a 2 pound ration has 32 ounces of room in a day, so up to an eighth of everything that lamb ate was going to the supplement. In an animal you are already fighting to keep on feed, that is a lot.
So in 2007 he worked out his own formula in the family kitchen, one small enough to feed without crowding out the ration. That was the first TrueGlo. It has been refined and improved since, and it still runs at 9 grams per feeding, about six tenths of an ounce a day.
The rest of the line came the same way. Doc could not find products that worked the way they were advertised, so True North built them.
What we make
Show families. Supplements and feeds for show pigs, show cattle, show lambs and show goats. Each species page opens with a short guide to which product does which job: Show Pigs, Show Cattle, Show Lambs and Show Goats.
Cattle feeders. PreVent, a feed-grade immune modulator covered by U.S. Patent 11,844,810, improves vaccine and treatment response in cattle on feed. That means fewer pulls and repulls.
Cow-calf producers. Minerals and supplements for the breeding herd.
Farm and family. PawMega for dogs, Omega Layer feed for backyard laying hens, and supplements for horses.
Who is behind it
Doc Farnum graduated from Iowa State University’s College of Veterinary Medicine in 1989. He spent his early career in clinical practice, then worked in animal health with Purina and PigCHAMP before founding True North. He is a co-inventor on U.S. Patent 11,844,810, which covers PreVent. He writes True North Notes, our articles for show families, cattle feeders and cow-calf producers.
True North has moved well past the kitchen, and a team now works alongside Doc. We still believe what we started with: there is no better place to raise a kid than in a barn with their livestock.
How to buy
- Online. Order right here. Our most popular products ship free, any quantity, nationwide.
- Feeds and minerals. These go out by freight, so ask for a freight quote on the product page.
- Dealers. Find a store near you in our dealer directory.
- Questions. Call 888.603.2459 or email [email protected]. You can also find us on Facebook.
Our promise
Our tagline came from our customers. In their reviews they put it plainly: “His products actually do what they say they do” (Justin S.) and “Does everything as advertised” (Joseph C.).
If a product does not do that for you, let us know. Doc will make it right, and you will not have to ship anything back. Unopened product can come back free within 30 days. See our returns policy.
Questions people ask
What does True North Technologies make?
Supplements and feeds for show pigs, show cattle, show lambs and show goats. Immune and mineral support for feedyard cattle. Minerals for cow-calf herds. Products for dogs, backyard laying hens and horses.
Who started True North Technologies?
Dave “Doc” Farnum, DVM, a 1989 graduate of Iowa State University’s veterinary college. He started it in his family kitchen in 2007, when he could not find show supplements that worked the way they were advertised.
Is True North Technologies connected to other companies named True North?
No. True North Technologies, at truenorthfeed.com, makes animal nutrition products. We are not connected with other businesses that use the True North name.
Where can I buy True North products?
Online at truenorthfeed.com, through True North dealers, or by phone at 888.603.2459. Feeds and minerals are sold by freight quote.
What if a product does not work for my animal?
Let us know. Doc will make it right, and you will not have to ship anything back. Unopened product can be returned free within 30 days.
Where is True North Technologies based?
Estherville, Iowa. We ship across the U.S.